**Effective Date: August 13, 2026**

Hero Hearts Unite (“Hero Hearts Unite,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use our website, **heroheartsunite.com** (the “Website”), place an order, create an account, subscribe to our communications, contact us, or otherwise interact with us.

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Hero Hearts Unite is operated by:

Hero Hearts Unite
San Mateo, California, USA
Email:  nina.herohearts@gmail.com

For privacy-related questions or requests, you may contact us at the email address above.

2. Information We Collect

Depending on how you interact with our Website, we may collect the following categories of personal information.

Information You Provide Directly

When you place an order, create an account, contact us, subscribe to updates, or otherwise interact with our Website, we may collect:

* Full name
* Billing address
* Shipping address
* Email address
* Telephone number
* Account login information
* Order and purchase information
* Products purchased or considered
* Information you provide when contacting customer support
* Information you provide through forms, emails, or other communications
* Marketing and communication preferences

Payment Information

When you make a purchase, payment information is processed by **Stripe**, our third-party payment service provider.

We do not need to store your complete credit or debit card number on our own systems. Payment information may be collected and processed directly by Stripe in connection with your transaction.

Stripe may collect and process personal and payment-related information in accordance with its own Privacy Policy. You can review Stripe’s privacy practices at its website.

Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, pixels, tags, and similar technologies.

This information may include:

* IP address
* Browser type and version
* Device type
* Operating system
* Language preferences
* Approximate geographic information
* Pages visited
* Links or buttons clicked
* Referring website or source
* Date and time of visits
* Website interactions
* Information about how you use and navigate our Website
* Information about purchases and conversions associated with advertising campaigns

We use this information to operate, secure, analyze, and improve our Website and to measure the effectiveness of our marketing and advertising.

3. How We Collect Information

We may collect personal information:

* Directly from you when you provide it to us;
* Automatically when you use our Website;
* Through cookies and similar technologies;
* Through third-party services that support our Website, payments, analytics, advertising, and other business functions; and
* Through communications you have with us.

4. How We Use Personal Information

We may use personal information for the following purposes:

### Providing and Managing Our Services

We may use your information to:

* Process and fulfill orders;
* Process payments;
* Arrange shipping and delivery;
* Provide customer support;
* Manage customer accounts;
* Communicate with you about your orders;
* Send order confirmations, receipts, shipping updates, and other transactional communications;
* Respond to questions, requests, and inquiries; and
* Provide the products and services you request.

### Website Operations and Improvement

We may use information to:

* Operate and maintain the Website;
* Improve Website functionality and user experience;
* Understand how visitors use the Website;
* Identify technical issues;
* Monitor Website performance;
* Protect the Website against fraud, abuse, and security threats; and
* Develop and improve our products, services, and business.

### Analytics

We use Google Analytics to understand how visitors use our Website and to analyze Website performance.

Google Analytics may collect information about Website visits, interactions, device and browser information, approximate geographic information, and other usage information through cookies and similar technologies.

We use analytics information primarily in aggregate or statistical form to understand Website traffic and improve our Website and marketing efforts.

Google provides information about how Analytics works and how data is handled through its own policies and documentation.

### Advertising and Marketing

We use advertising and marketing technologies, including Google Ads and the Meta Pixel, to measure advertising performance and understand how visitors interact with our Website.

The Meta Pixel may collect information about actions visitors take on our Website so that we can measure the effectiveness of our advertising, understand conversions, and improve our advertising campaigns.

Google Ads may use cookies and related technologies to measure conversions, understand advertising performance, and support advertising and remarketing activities.

Where required by applicable law, these technologies will be used based on your consent or other applicable legal basis.

5. Cookies and Similar Technologies

Our Website may use cookies, pixels, tags, scripts, and similar technologies.

Cookies are small text files that may be placed on your device when you visit a website. They allow websites to remember information, maintain functionality, understand usage, and support certain advertising and analytics activities.

We may use the following categories of cookies:

### Strictly Necessary Cookies

These cookies are necessary for the Website to function properly. They may support:

* Shopping cart functionality;
* Checkout;
* Customer accounts;
* Authentication;
* Website security;
* Fraud prevention; and
* Other essential Website functions.

These cookies generally cannot be disabled through our Website’s cookie preference tools because doing so may prevent the Website from functioning properly.

### Analytics Cookies

Analytics cookies, including those associated with Google Analytics, help us understand how visitors use our Website and measure Website performance.

### Advertising and Marketing Cookies

Advertising technologies, including Google Ads and Meta Pixel, may be used to measure advertising campaigns, track conversions, build or measure advertising audiences, and provide more relevant advertising.

### Cookie Preferences

We intend to provide a cookie consent and preference management tool that allows visitors to manage certain categories of non-essential cookies.

When the cookie consent mechanism is available, you may accept or reject optional cookies and change your preferences through the available cookie settings.

Where required by applicable law, we will obtain consent before placing or using non-essential cookies and tracking technologies.

For users in jurisdictions where consent is required, our Google tags may be configured to respect the user’s consent choices through Google’s consent-related controls. Google describes Consent Mode as a mechanism that communicates a user’s consent status to Google tags and adjusts tag behavior accordingly.

Meta also provides guidance requiring businesses using the Meta Pixel to respect applicable cookie consent requirements.

You may also be able to control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website.

6. Marketing Communications

If you choose to subscribe to our marketing communications, we may use your name and email address to send you information about:

* Products and services;
* Promotions and special offers;
* New products;
* Company news;
* Educational or informational content; and
* Other communications that may be relevant to you.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing emails or by contacting us at nina.herohearts@gmail.com

Transactional and service-related communications, such as order confirmations, shipping notifications, and account-related messages, may still be sent when necessary to provide services you have requested.

7. How We Share Personal Information

We do not disclose personal information indiscriminately.

We may share personal information with trusted third parties when necessary to operate our business, provide our services, process transactions, communicate with customers, analyze Website performance, or provide advertising services.

These third parties may include:

* **Stripe** – payment processing;
* **Shipping and delivery providers** – fulfillment and delivery of orders;
* **Google** – analytics and advertising services, including Google Analytics and Google Ads;
* **Meta** – advertising measurement and related advertising services through the Meta Pixel;
* Website hosting, security, technology, and infrastructure providers;
* Email and communication service providers;
* Professional advisers and service providers where necessary; and
* Government authorities, courts, regulators, or law enforcement where required by law.

Service providers may receive access to personal information only as reasonably necessary to perform services on our behalf or as otherwise permitted by applicable law.

Stripe maintains its own privacy practices regarding information processed through its services.

8. Sale or Sharing of Personal Information

We do not sell personal information for money.

However, certain privacy laws, including California privacy laws, may define “sale” or “sharing” broadly enough to include certain advertising or cross-context behavioral advertising activities even when no money is exchanged.

Because we use advertising technologies such as Meta Pixel and Google Ads, certain information may be disclosed to advertising or technology providers for advertising measurement, personalization, audience creation, or related purposes, subject to applicable law and your privacy choices.

Where applicable California law provides you with the right to opt out of the sale or sharing of personal information, we will provide the applicable opt-out mechanism and honor valid privacy preference signals as required by law.

9. California Privacy Rights

California privacy laws, including the California Consumer Privacy Act (CCPA), as amended, provide certain California residents with privacy rights. Whether particular rights apply depends on factors including the nature and scope of the business and whether the business is subject to the applicable provisions of California law.

If applicable California privacy law applies to our processing of your personal information, you may have rights including:

### Right to Know / Access

You may have the right to request information about the personal information we collect, use, disclose, or otherwise process, including categories of personal information, sources, purposes, and categories of recipients, as provided by applicable law.

### Right to Delete

You may have the right to request deletion of personal information we have collected from you, subject to exceptions permitted or required by law.

For example, we may need to retain certain information to complete a transaction, provide a product or service, comply with legal obligations, detect security incidents, resolve disputes, or satisfy other legally permitted purposes.

### Right to Correct

You may have the right to request correction of inaccurate personal information that we maintain about you.

### Right to Opt Out of Sale or Sharing

You may have the right to opt out of the sale or sharing of your personal information as those terms are defined under applicable California law.

### Right to Limit Certain Uses of Sensitive Personal Information

Where applicable, California law may provide the right to limit certain uses or disclosures of sensitive personal information.

### Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising privacy rights granted to you by applicable law.

We will not deny you goods or services, charge you different prices, provide a different level or quality of service, or otherwise discriminate against you for exercising rights where prohibited by applicable law.

California privacy law and its regulations are administered and enforced by the California Privacy Protection Agency and other applicable authorities.

10. How to Exercise California Privacy Rights

To submit a privacy request, please contact us at:

Email: nina.herohearts@gmail.com

Please include enough information for us to reasonably verify your identity and understand your request.

Depending on the nature of the request, we may need to verify your identity before completing it. Verification measures may vary depending on the sensitivity and nature of the information requested.

We will respond to verified privacy requests within the time period required by applicable law.

If you use an authorized agent to submit a request on your behalf, we may require appropriate documentation establishing the agent’s authority and may also need to verify your identity as permitted or required by law.

You may not be required to create an account with us solely to exercise a privacy right, where prohibited by applicable law.

11. Your Choices Regarding Marketing and Tracking

You may have several choices regarding how your information is used.

You can:

* Unsubscribe from marketing emails;
* Adjust cookie preferences through our cookie consent tool when available;
* Disable cookies through your browser settings;
* Use available advertising preference tools provided by Google or Meta; and
* Contact us with questions or privacy requests.

Please understand that disabling certain technologies may affect Website functionality or our ability to remember your preferences.

12. Third-Party Websites and Services

Our Website may contain links to or integrations with third-party websites, services, or platforms.

Examples may include payment services, advertising platforms, social media platforms, analytics services, and other third-party technologies.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

13. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

* Complete transactions;
* Provide products and services;
* Maintain customer and transaction records;
* Communicate with customers;
* Comply with legal, tax, accounting, and regulatory obligations;
* Resolve disputes;
* Enforce agreements; and
* Protect our legal rights and the security of our systems.

The length of time information is retained depends on the nature of the information and the purpose for which it was collected.

When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal and operational requirements.

14. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, while we work to protect your personal information, we cannot guarantee absolute security.

Payment transactions are processed through third-party payment provider Stripe rather than requiring us to directly store complete payment card information.

15. Children’s Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us at nina.herohearts@gmail.com so that we can take appropriate steps to address the information.

Where applicable law provides additional protections for minors, we will comply with those requirements.

16. International Visitors

Hero Hearts Unite is based in California, United States.

Depending on where you are located, your personal information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.

Privacy and data protection laws may differ from those in your jurisdiction.

If you access our Website from outside the United States, you acknowledge that your information may be processed in the United States, subject to applicable legal requirements.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Website, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect and use personal information.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

**Hero Hearts Unite**
San Mateo, California, USA
Email: nina.herohearts@gmail.com

We will make reasonable efforts to respond to privacy inquiries and requests in accordance with applicable law.